Last updated: February 2026
Privacy Policy
We collect only what we need. We never sell what we know. Here is exactly how we handle your data.
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The short version — plain English
- We collect your name and email when you contact us or sign up for our newsletter
- We use cookies to understand how people use our site — no sneaky tracking
- We never sell your personal data to anyone, ever
- You can ask us to delete your data at any time — we will action it within 30 days
- Questions? Email us at privacy@pansypurple.com
This Privacy Policy explains how PansyPurple — operated by PansyPurple Media Private Limited — collects, uses, stores, and protects your information when you use our website or engage with our services. By using this website, you consent to the practices described in this policy.
1. Who We Are
PansyPurple Media Private Limited is a performance influencer and affiliate marketing agency based in Gurgaon, Haryana, India. We operate pansypurple.com and provide creator marketing, AI-powered workflow services, and AI search visibility services.
Contact for privacy matters: privacy@pansypurple.com · Gurgaon, Haryana, India
2. Information We Collect
2.1 Information You Provide Directly
- Name and email address — when you submit a contact form, book a strategy call, or sign up for our newsletter
- Business name, website, and marketing goals — when you fill out a service enquiry form
- Social media handles and content data — when you apply to join our creator network
- Billing and payment information — processed securely through third-party processors; we do not store card details
2.2 Information Collected Automatically
- IP address and approximate location — for analytics and security purposes
- Browser type, device type, and operating system
- Pages visited, time spent, referral source — via cookies and analytics tools
- Interaction data — clicks, form fills, scroll depth
2.3 Information From Third Parties
- If you book a call via Calendly, we receive your name, email, and scheduling data
- If you connect via LinkedIn or other social platforms, we receive data consistent with your privacy settings
3. How We Use Your Information
- To respond to enquiries and provide our services
- To send you the newsletter, resources, or lead magnets you signed up for
- To improve our website and understand which content performs best
- To match creators with appropriate brand campaigns (creator applicants only)
- To send service updates, proposals, or account information to existing clients
- To comply with legal obligations
We do not use your information for automated decision-making that produces legal or significant effects about you.
4. Legal Basis for Processing
If you are located in the European Economic Area, we process your data under the following legal bases:
- Consent — for newsletter subscriptions and marketing communications
- Contract performance — to deliver services you have engaged us for
- Legitimate interests — for analytics, fraud prevention, and service improvement
- Legal obligation — where required by applicable law
5. Cookies
5.1 What Cookies We Use
- Essential cookies — required for the website to function (session management, security)
- Analytics cookies — Google Analytics, to understand site usage (anonymised data only)
- Marketing cookies — to track campaign effectiveness (only if you have consented)
5.2 Managing Cookies
You can control cookies through your browser settings at any time. Disabling essential cookies may affect website functionality.
6. Data Sharing & Third Parties
We do not sell, rent, or trade your personal data. Full stop.
We may share data with service providers (email platforms, CRM, analytics tools — all contractually bound to protect your data), brand partners for creator campaigns with your explicit consent, and legal authorities if required by law.
7. Data Retention
- Contact and enquiry data: 3 years from last contact
- Client data: Duration of engagement plus 5 years for legal/tax compliance
- Creator application data: 2 years from application date
- Newsletter subscriber data: Until you unsubscribe, then deleted within 30 days
8. Your Rights
You have the right to access, correct, delete, or port your data. You may also object to processing or request restriction. Email privacy@pansypurple.com — we respond within 30 days.
9. Data Security
We use industry-standard technical and organisational measures including HTTPS encryption, access controls, and regular security reviews. No internet transmission is completely secure — we cannot guarantee absolute security.
10. Contact & Complaints
Email: privacy@pansypurple.com · Address: Gurgaon, Haryana, India
If you are in the EU and unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.
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